Sounds simple enough, but it’s amazing how many examples of bad typography you can find when you look for it. Typography’s task is to interpret and communicate the text. Its tone, tempo, structure, size, and color all determine its form. The typographer is to the text as the musician is to the score.
Limit your fonts to three
This includes bold and italics of the same family, and make your choices count—avoid using two serifs that are similar. Use different fonts to create contrast and visual interest.
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